WCT #90: Job Hunt Has You Drained? Six Reasons to Shake Up Your Strategy
Three Minute Read
If you're not yet subscribed, click here or the subscribe button below and get concrete, actionable tips and insights every month to help you land great jobs and level up your career game.
Over the years, I’ve developed a few rituals I thought would drive business results. One of those was posting on LinkedIn every weekday for a year. I engaged with others, made connections, and wrote content regularly. But after a while, I started to wonder: Is this really the source of new business? Surprisingly, the biggest drivers of growth for my coaching practice came from unexpected places—Facebook groups, outreach from fellow University of Pennsylvania alumni (thanks to being listed as an external career coach), and referrals from my extensive personal and business network. In other words, doing the same thing every day didn’t yield the outcomes I’d anticipated. Instead, I saw results when I experimented with different avenues.
Similarly, if your job search has become too routine, or if you’re just waiting for the next call after applying online, you might be leaving opportunities on the table. The truth is, repeating a strategy that isn’t getting results is just creating more frustration. And in a job market as competitive as it is today, you need every advantage you can find. So, let’s explore why shaking things up can lead to greater success.
Six Reasons to Switch Up Your Job Search Routine
1. If you're not getting traction, it’s time for a fresh start. A clear sign that your job search strategy needs a refresh is stagnation. If you’ve been applying to jobs online but rarely hear back, you’re not alone. Automated applicant tracking systems (ATS) and recruiters overwhelmed with applications mean your resume often doesn’t get the attention it deserves. Rather than continuing to “spray and pray,” consider dedicating time to targeted networking. Start reaching out directly to hiring managers or alumni from your alma mater on LinkedIn. People are more likely to respond to a personalized message than an anonymous application. Networking conversations can help you gain valuable insights into what companies are looking for, and you’ll be top of mind when an opportunity arises.
2. Different channels reveal hidden opportunities. When you diversify your approach, you’re more likely to discover jobs that aren’t advertised on mainstream job boards. Many job openings are filled through internal referrals and personal connections. By getting involved in industry-specific LinkedIn groups, joining alumni events, or attending webinars hosted by key companies in your industry, you expose yourself to hidden opportunities. Keep in mind, you don’t need to master every new platform—focus on the few where you can have meaningful interactions. Remember, your network will be more inclined to share opportunities when they feel they know you and your skills well.
3. It helps break the monotony and boost your motivation. Job searching can feel like a grind, especially if you’re doing the same thing day in and day out. This monotony can lead to burnout, lower your confidence, and impact your performance in interviews. When you introduce new strategies—such as attending virtual networking events, reaching out to previous colleagues, or collaborating on industry-focused projects—you’ll keep things fresh. A change in pace can provide renewed energy and help you stay motivated, focused, and confident during your search. Moreover, you’ll have new experiences to talk about in interviews, which can set you apart as an adaptable and resourceful candidate.
4. You’ll learn what’s working and what’s not. Switching up your strategy allows you to test new approaches and see which ones work best for you. Think of it like an experiment: if applying online isn’t yielding results, allocate 50% of your job search time to networking and the other 50% to building targeted lists of companies you’d like to work for. Reach out to connections in those companies, ask for relationship-building meetings, and show genuine interest in the organization. Keep track of your progress and analyze what’s leading to more interviews or offers. As you gather more data on what works for you, you’ll have a more effective game plan moving forward.
5. It helps you build relationships that outlast the job search. One of the best things about expanding your job search strategy is the opportunity to cultivate relationships that endure beyond your current need for employment. The people you connect with during your search could become future colleagues, mentors, or even lifelong friends. Taking the time to nurture these relationships—through brief follow-ups, a quick email to share an article, or a LinkedIn message to check in—can pay dividends down the line. These genuine connections will be more willing to recommend you for jobs or inform you of upcoming opportunities.
6. Employers value adaptability and initiative. When you demonstrate flexibility in your job search, you’re showing potential employers that you’re willing to take initiative and think creatively to solve challenges. Rather than relying solely on traditional methods, think about volunteering your time on a short-term project, enrolling in a professional course to acquire a new skill, or contributing to a thought leadership piece in your field. These actions not only expand your resume but also position you as a proactive and adaptable candidate who isn’t afraid to try something new. Employers appreciate candidates who are willing to go the extra mile to grow professionally.
The Bottom Line
Job searching can feel like a full-time job in itself. It’s exhausting and time-consuming, but if you’re not getting the traction you want, there’s no sense in doubling down on a strategy that isn’t yielding results. Just like I adjusted my marketing approach when I realized LinkedIn wasn’t my main business driver, you need to take a hard look at your own job search and assess whether it’s really working for you.
Experiment with new approaches: schedule a weekly virtual coffee with a former colleague, participate in industry forums, or get involved with your alumni network. Remember, you’re not just looking for a job—you’re building a network and enhancing your skills along the way. When you broaden your strategy, you not only improve your chances of landing your next job, but you also open doors to new opportunities and relationships that can support your career long-term.
So, take a deep breath, reflect on your current strategy, and ask yourself: Is it time for a change? If so, embrace it. The right opportunity could be just around the corner.
I help people land amazing jobs fast and manage their career journeys through coaching and advising. I also transform resumes and LinkedIn profiles to attract more interviews and offers. Learn more about my career coaching and contact me or request a free 15-minute Career Solutions Call.